The Problem with WordPress Plugins

The Problem with WordPress Plugins

When you log in to your WordPress website’s backend, you’ll notice on the left side lots of tabs and tools that you can use. These tools are used to create content and manage other website functions, including users, media, and security. Some of these tabs are built...

40+ Types of Marketing for Your Business

Like many non-marketers, you might think that marketing is “one” thing: getting the word out about your business and influencing the “buy” decision. There are several types of marketing that a business could use to get customers to make that...

The Marketing Mix

Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.